Anheuser-Busch-owned companies — even beyond Bud Light and Budweiser — are seeing declines in in-store beer sales compared to last year on the heels of Bud Light’s partnership with transgender TikToker Dylan Mulvaney, a man who claims to be a woman.
At the same time, beer sales for Molson Coors-owned companies such as Miller Lite and Coors Light have soared, according to NielsonIQ data on beer case sales over recent weeks that Bump Williams Consulting, a Connecticut-based firm with expertise in the alcohol industry, analyzed and shared with Breitbart News.
Since Bud Light committed brand assassination by partnering with trans influencer Dylan Mulvaney, the beer is TANKING from a massive boycott and has already taken a $7 billion loss.
What actually happened? pic.twitter.com/ft1qYsvnvW
— Benny Johnson (@bennyjohnson) April 12, 2023
On April 1, Mulvaney posted a video to Instagram where he cracked open a Bud Light and noted, “This month I celebrated my Day 365 of womanhood” before showing off a custom can the company provided Mulvaney that bore his likeness. The hashtag “budlightpartner” accompanied the video, following another “#budlightpartner” post in February where Mulvaney is seen next to the blue beer cans as he blows bubbles in a bathtub. Bud Light caught considerable backlash for the partnership leading to a boycott of the company and substantial case sales losses, according to Bump Williams’ Consulting analysis.
Continue reading: Breitbart.com
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